Strong Product. Limited Market Visibility. Astrello.ai was preparing to scale its commercial presence in a healthcare market where trust, clinical credibility, and executive relationships are critical. The challenge wasn't simply generating leads. The company needed to reach the right decision-makers within high-value healthcare accounts and create meaningful conversations that could develop into long-term commercial opportunities.
The engagement required:
• Precision targeting of senior healthcare executives and clinical SMEs.
• Clear positioning around care coordination and AI-enabled workflows.
• Better healthcare account intelligence.
• Structured outreach infrastructure.
• Stronger conversion from awareness to executive conversations.
THE APPROACH
Healthcare Go-to-Market Framework
Evolve developed a structured healthcare go-to-market framework covering market positioning, executive thought leadership, account intelligence, sales enablement, and outreach infrastructure.
The framework connected market research and account identification with decision-maker engagement and qualified business conversations.
Market Positioning
Evolve refined Astrello.ai’s communication architecture around care coordination and AI-enabled workflows, making the platform’s value clearer to healthcare decision-makers.
Executive Thought Leadership
An executive thought leadership programme was established across LinkedIn, webinars, industry narratives, and educational content to strengthen Astrello.ai’s presence within the healthcare ecosystem.
Account Intelligence
A structured healthcare account database was developed across ACOs, physician groups, hospital networks, and care coordination leaders.
Sales Enablement
Evolve created executive presentations, capability profiles, outreach sequences, website messaging, and supporting commercial assets.
Outreach Infrastructure
An integrated outreach infrastructure was deployed across email, LinkedIn, CRM workflows, and campaign sequencing, creating a structured system for engaging target accounts.
THE GO-TO-MARKET FRAMEWORK
01 — Market Research
Healthcare market research and opportunity assessment to establish the commercial landscape.
02 — ICP Definition
Identifying ideal customer profiles and prioritising relevant healthcare segments.
03 — Account Intelligence
Building and segmenting healthcare accounts across ACOs, physician groups, hospital networks, and healthcare operators.
04 — Decision-Maker Mapping
Identifying key stakeholders and influence structures within target healthcare accounts.
05 — Messaging & Positioning
Creating healthcare-specific messaging and a clear value proposition around Astrello.ai’s platform.
06 — Executive Visibility
Building thought leadership, executive communication, and industry presence.
07 — Sales Enablement
Creating presentations, capability profiles, and supporting commercial assets.
08 — Outreach Infrastructure
Building structured systems across email, LinkedIn, CRM, and campaign workflows.
09 — Engagement & Nurturing
Developing targeted campaigns, content, and automation to nurture relevant prospects.
10 — Qualified Business Conversations
Creating opportunities for demos, partnerships, and meaningful business development conversations.
BUSINESS IMPACT
Creating a Scalable Commercial Foundation
The engagement connected positioning, executive visibility, account intelligence, sales enablement, and outreach into a more structured commercial foundation.
Refined Communication Architecture
Clarified the value proposition around care coordination and AI-enabled workflows.
Structured Account Intelligence
Built a healthcare account database across key target segments.
Executive Thought Leadership
Established visibility across LinkedIn, webinars, industry narratives, and educational content.
Sales Enablement
Created presentations, outreach sequences, website messaging, and supporting commercial assets.
Integrated Outreach
Connected email, LinkedIn, CRM workflows, and campaign sequencing into a structured outreach system.